• Accurate data management and maintenance

• Secure data housing via in-house servers

• Intelligent customer to vehicle profiling and matching

• Comprehensive customer and vehicle overview

• Central “Unsubscribe- and Opt-out” database

• Potential sale and service forecasting

• Precise market segmentation for effective market communication,
  Lead generation and up-selling

• Consumer Protection Act 68 of 2008 compliant data management

• Precise market segmentation for effective market communication,
  Lead generation and up-selling

• Professional direct marketing designed by in-house new-media agency

• Personalized direct multi-channel direct marketing via e-mail, SMS, post,
  websites, interactive digital signage and social media

• Harmonized branding

• Direct communications on sale anniversaries and birthdays

• Consumer Protection Act 68 of 2008 compliant direct marketing

• Telephonic Customer Satisfaction Indexing after every sale and service

• Vital customer data capturing and verification during CSI calls

• Quantitative and qualitative measurement of customer satisfaction regarding
  sale and service processes

• Representative feedback of customer expectations and opinions relating to
  sales and service departments

• Lead generation and escalation to respective sale and service departments
  via online Case Management System

• Daily, weekly and monthly reports relating to sale and service customer satisfaction